So now, you’re all set to build or redesign your website for your company. However, the only thing left is that you aren’t sure how to get started. Aside from that there are many factors to consider. You need to come up with relevant and conversational content for your customers to find very useful and engaging.

You also need to ensure that the user experience is the best and find ways how to make sure your site will position and rank well in search engine results. You also have to ensure that your other social media platforms or external sites such as Facebook, Instagram, Google My Business, and Yelp are generating traffic to your new website.

Your website doesn’t have to be necessarily glamorous, but it should be functional and user-friendly. If your old website is lacking in functionality, it can become a major turnoff for customers. On the contrary, a good website can be your best marketing arsenal in this ever-competitive industry.

Most importantly your website should boast all the right tools to help your business escalate, such as:

Captivating Web Design

The first step in having the best website is to think about the first impression it will leave on your potential customer. That doesn’t mean that your website should be flashy, but it should be attractive enough to entice users. The right combination of easy-to-read fonts, white space, high-resolution quality photos, and a well-coordinated color scheme are the perfect ingredients to impress your clientele.

Expertly Planned SEO

Even if your company website is stunning; it remains useless if people can’t find it on the internet. At Professional Website Builders, our search engine optimization (SEO) team is knowledgeable and well-trained in this course. We can ensure that your website will pop up and be visible in the search engine results when prospective customers are looking for particular services.

Brief “About Us” Page

Homeowners who haven’t worked with businesses before like to start their journey by learning more about the company they are eyeing to hire. You’re About Us Page is the best opportunity to tell customers about who you are, and how you work and share your mission, vision, and goals statement. Above all, you can demonstrate the values and the importance of your business to everyone looking for the same services you provide. 

“Contact Us” and Contact Form Page

A good contact page form should contain necessary information like operation hours, phone numbers, and business locations. It should also contain a list of service areas, email addresses, a work request form, and a contact form where customers can provide more information about the exact service they need.

High-Quality Content About Your Services

By having detailed content and a well-written page for every service you provide, you’re giving your target customer a simple way to learn about your service.

The service page is the best way to display your pricing. In contrast, if you feel more discreet in displaying your prices, you may alternatively add a “get a quote” button for each service page.

FAQ Page

Even after reading all about your services, your customers tend to have questions that need an answer as they keep on reading. A Frequently Asked Questions (FAQ) page might help them satisfy their curious mind. FAQ pages are also a great factor to add the kind of SEO-rich content that is essential in determining your website’s general ranking and value.

A Well Managed Blog

Consistent blogs are a good way to provide relevance and information to your potential consumers. You can also bring this kind of content. You can talk about almost everything about your business, from general topics to most requested services, the importance of the service, and everything in between. Blogs are a good reason to engage with your visitors to keep them coming back to your website and show that you truly are an expert in the trade.

Testimonials/Reviews

You can compile all your testimonials and reviews from your past customers. This is crucial to help prospective customers see what your current customers think about your services and the company as a whole.